Meta’s Muse AI Can Now Make Phone Calls for You, but Not in Canada

According to updates shared by Meta Chief AI Officer Alexandr Wang, Meta has expanded its Muse AI agent’s outbound calling feature. Moving past a limited beta test, the capability is now rolling out to all paid Muse subscribers across the U.S. (via TechCrunch).

For Canadian enthusiasts and everyday consumers, the rollout comes with a frustrating caveat. Because the initial launch is strictly tied to U.S. phone networks and business databases, Canadian users cannot access the calling feature.

The feature is designed to handle mundane, time-consuming phone tasks that people typically try to avoid. Users can ask Muse to reach out to businesses, such as local restaurants that do not take online reservations, cable providers, or insurance companies, to book appointments, ask service questions, or wait on hold until a human representative picks up.

While Meta offers a free tier for basic Muse usage, the phone-calling feature is strictly gated behind paid subscription plans. The entry-level Power plan starts at $20 per month and provides 500 million Muse tokens per week, while a heavier Maximum tier costs $100 per month and grants 3 billion tokens weekly.

Early testers have noted that receptionists and customer service agents are increasingly hanging up on calls as soon as they realise they are speaking to AI. Furthermore, questions remain around liability when miscommunications happen, as users are ultimately responsible for any incorrect reservations or misunderstood details negotiated by their virtual assistant.

Meta is not alone in pushing into AI voice automation. Competitors like Google have integrated similar call-delegation features into assistant platforms and newer Pixel devices.