iOS Owns Western Markets Despite Android’s Global Web Dominance
According to a new analysis by mobile technology firm dotMobi, Apple continues to own key Western markets despite Android’s dominance in global mobile web browsing, which is credited to a wider variation of products available, especially those costing much less than their iOS counterparts, TheNextWeb reports. The data concludes that iOS devices dominate browsing in 34 countries, while Android is the leader in the remaining 67 nations tracked by the company’s network.
The analytics firm, which offers a range of mobile-specific services, including publishing, developer and domain tools, collected data from “billions of mobile site views” on its goMobi mobile publishing platform, in order to provide an insight into the most popular mobile platforms in 101 countries. In the image shown above, black represents countries where iOS dominates mobile browsing, green is for Android, and grey areas are places not included in the dataset.
Unfortunately, dotMobi isn’t able to provide an overall figure for combined global data nor a summary of traffic based on the sheer volume, but it does say that iOS devices dominate browsing in 34 countries. Importantly, iOS maintains the lead in key Western markets like the US, UK, Canada, France and Japan.
Lesser platforms are only ‘winning’ in two markets, and even in those places they are far from dominant. BlackBerry is the most popular platform for mobile browsing in South Africa — with 39 percent — while Nokia is top in Bangladesh, with 26 percent of mobile Web traffic.
Looking at the statistics, one might ask is there any hope for other ecosystems? In a word, no (take note Samsung).