Rogers Signs Deal with Vodafone, Becomes Exclusive Partner in Canada
Rogers has formed a partnership with Vodafone to become their exclusive partner in Canada, a deal which looks to benefit both companies by allowing them to offer customers a wider range of products and services such as 4G roaming.
Vodafone will get to add Canada to their portfolio of international managed services along with roaming and the press release says Rogers will get “Vodafone’s expertise in building and developing 4G mobile broadband networks”.
According to the Globe and Mail, Rogers will pay Vodafone an undisclosed fee to be part of the Partner Market program. This means Rogers will be able to tap into Vodafone’s buying power on discounts on smartphone hardware and more.
Dvai Ghose, head of research at Canaccord Genuity said “We view a defence of Vodafone roaming revenues and new Rogers CEO Guy Laurence exploiting his relationship with his previous employer Vodafone as a positive.”
Current Rogers CEO Guy Laurence was formerly the head of Vodafone UK and it looks like he’s been quick to leverage his previously relationship with the company. Last month the CEO announced his plans for ‘Rogers 3.0’ which included overhauling part of the executive team as the company looks for new ways for growth and to also improve its customer relations.