Apple, Amazon See Tablet Shares Increase in Q3: Chitika


From the moment Steve Jobs introduced the iPad in 2010, tablets have been gaining popularity around the world and for some they are becoming a PC replacement.

Search-targeted advertising company Chitika released an article today which summarizes the state of the tablet in the third quarter of 2014. 


The company found that the majority of North American web traffic from tablets in Q3 came from Apple’s iPad and Amazon’s Kindle Fire. Web traffic on Apple and Amazon devices saw an increase of 0.8 percent and 1.2 percent respectively. Samsung drops to third place after falling two percent quarter over quarter. 

“Despite these changes at the top, the overall tablet usage environment remains very similar to what was observed earlier in the year. Aggregate Web usage from Apple’s iPad users remains substantially higher than that of any other competitor, with Amazon and Samsung representing a second-tier above the remaining manufacturers.”


Currently, the most critical market for tablets around the world is education, allowing students to carry all their textbooks on one thin and light device and interact with teachers and classmates more easily. 

The Cuptertino-based tech giant has been taking education very seriously. Apple released iTunes U version 2.0 for the iPad a couple weeks ago which introduced new features like cross-course collaboration, which makes it easier for students to interact with their peers and their teacher. The latest version also adds the ability for teachers to create their own courses that meets their needs. 

Apple is expected to announce the next-generation iPad and iPad mini this fall. The iPad lineup is rumoured to gain Touch ID, a fingerprint reader which first debuted in the iPhone 5S.