Apple’s Greg Joswiak Apologizes, Explains Flawed iOS 8.0.1 Update

In an interview with Re/code’s Ina Fried and Walt Mossberg, Apple’s vice president of iPhone, iPod, and iOS product marketing discussed the company’s “best pipeline in 25 years”: the iPhone 6, iOS 8 bugs, Apple Pay, and, of course, the Apple Watch (via TechCrunch).

Greg joswiak

Apple launched the iPhone 6 to tremendous success — as Tim Cook said during the quarterly earnings call. They are selling everything they make — but the launch of iOS 8 wasn’t completely flawless.

Joswiak addressed that issue by apologizing for the iOS 8.0.1 bug that bricked the phone for roughly 40,000 to 50,000 people who had recently purchased an iPhone 6 or iPhone 6 Plus. As he points out, “it wasn’t the software itself, but how it was distributed.” Apple pulled the software update shortly after its release, instructing affected users to downgrade, and released iOS 8.0.2 a day later.

He didn’t go into detail about which iPhone (the 6 or 6 Plus) has sold better, but he reiterated Tim Cook’s words, saying that the ratio of sales depends on production.

As for Apple Pay and the decision that drug chains CVS and Rite Aid have made, Joswiak reinforced Apple’s position: the company is focused on protecting customer data.

Finally, when asked about the Apple Watch, Joswiak didn’t push back against Mossberg’s assertion of the device costing thousands of dollars. He instead emphasized that a wider price range is good for the customer, as it enables more choices.

Image credit: Re/code