Apple’s Latest iPhone Ad Focuses on ‘Photos & Videos’ [VIDEO]

Apple has aired a new iPhone ad, part of its “If it’s not an iPhone, it’s not an iPhone” series, this time focusing on the ease of use of the smartphone’s camera for taking photos and video:

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Because iPhone makes it so easy to capture amazing images, more people take photos with it every day than any other camera.

YouTube video

I own a digital SLR to snap pictures of our toddler, yet the majority of images and videos are taken by my iPhone 6 Plus. One swift swipe up from the lock screen takes me right to the camera to take a picture or film a video immediately.

Is the iPhone your main camera right now?