Rogers Said to Shut Down First Rewards Program [Rumour]

Are you a Rogers First Rewards member? The company’s loyalty program launched back in the fall of 2013 and offers customers a way to collect points based on their monthly spend, redeemable for things such as extra wireless minutes, data or TV theme packs.

A new report from MobileSyrup claims Rogers is set to shut down the program, based on low participation in the program from customers:

According to a source with knowledge of the matter, Rogers has seen extremely low participation in the program, with fewer than 5 percent of the choices within the program — things like home monitoring credits or The Shopping Network gift cards — having been redeemed at all.

The wireless carrier is also rumoured to end its First Rewards MasterCard before the end of 2015, to replace it with a similar offering said to offer 1.75 per cent of a customer’s monthly spend as bill credit.

Last summer, Rogers raised the redemption limit on some First Rewards awards.

According to sources familiar with the situation, Rogers is not expected to make any changes to these programs, but that remains to be seen.

We reached out to Rogers but they declined to comment on the matter.

Have you been redeeming any Rogers First Rewards?

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