Apple’s iPhone is getting more and more popular among US teens. According to the latest semi-annual Piper Jaffray survey – conducted both electronically and in the classroom – 67% of teens own an iPhone (via CNET).
That’s up 1% from six months ago. Another important highlight of the survey is that 74% of teens intend to buy an iPhone as their next phone, up from 72% recorded last spring.
When analyzing smartwatch ownership, we can see a slight increase from 6% reported this spring, to 9%. Interestingly, the intent to purchase an Apple Watch has dropped significantly from the spring of 2014 – it was 17% at that time – to only 8% this fall.
As the above numbers reveal, Apple’s marketing campaign has been successful – so far. Another fact to underscore the brand’s success is that Apple has moved from a ranking of 11 in the Fall of 2014 to a current ranking of 5.
The survey included 9,400 teens, with an average age of 16. Of those, 2,700 were from an higher income group, with household income of $107,000, while the remaining 6,700 teens were from the average income group of $52,000 household income, which aligns more closely with the US median.
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