Costco Sells the New Apple TV (4th Gen), Starting at $194.99
Still considering a new Apple TV? Costco.ca now carries the latest media streaming device, which is probably the cheapest price you can find for the unit, as they are $5-9 cheaper than buying from Apple.
The entry 32GB model below is $4.01 cheaper versus Apple.ca, while the 64GB is available for $259.99, a discount of $9.01. Apple rarely discounts their products, unless you’re willing to wait a year or two for items to hit the online refurbished store.

We’ve been using the new Apple TV sparingly since its launch, and so far the new remote has been really nice, but the App Store needs more apps. We’ve done some casual gaming (which required levels to be painstakingly downloaded) which was fun on the big screen, but one of our favourite features is the ability to connect Bluetooth headphones to watch movies and Netflix in silence without disturbing others.
Reasons for buying from Costco? A generous 90 day return policy (plus the minor discount), if you decide the new Apple TV doesn’t change your life versus the Apple TV 3. Let us know if you’re going to jump on this.
PS – Costco has 20% off $100 iTunes card multipacks right now in-store and 15% off online.
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By my calculation the 32GB is $4.01, too many dominos pizza’s Gary 🙂
Doh! You’re right…I haven’t had coffee yet when I published this, so the calculation was off. And yes, eating a dozen large meat lover’s from Domino’s didn’t help o_0
The tiny $4-9 savings is not even worth the gas/time driving out to Costco and waiting in a long ass line.
But what about for the $1.50 hot dog and pop!
I just went to Costco in Edmonton and they did not have the new Apple TV in stock yet. Drove across the street to Best Buy and they pulled up the Costco webpage and matched the price plus an extra 10% as is their SOP. I picked up two. Main reason is I am visiting from Ontario and I saved on taxes.
Apple Pay in Canada! With visa and MasterCard. ;D
Wonder if in store price will be cheaper. As an aside, Costcos in Mexico also have the hot dog deal, 13 pesos 🙂