Apple Airs New iPhone 7 Ads “Midnight” and “Morning Ride” [VIDEOS]

Apple has aired a couple new iPhone 7 ads, highlighting the new low-light capabilities of the improved camera, plus the water-resistant properties of the phone (it can survive under 35 feet of water).

This ad below not only shows off the camera, but also shows off the high-gloss Jet Black finish and water resistance:

The all-new iPhone 7, with low-light camera. It’s practically magic.

This guy looks ready to smash some KOMs (King of the Mountain) with Strava and is definitely following ‘Rule #5’ (nice choice of song with ’Thunderstruck’).

Brave the elements with the water-resistant iPhone 7.

Great ads that show off the new features and black finishes of the iPhone 7. Cringey moments kept to a minimum, while just showcasing real-life examples of the phone’s new features.

Update–Forgot to throw in this new Apple Watch Series 2 ad as well, titled “Go Time” (it’s really good too):

Apple Watch Series 2 is designed for all the ways you like to move. With Built-in GPS, Water resistance up to 50 meters, and a super fast Dual-Core processor, it will inspire and motivate you every step, stretch, jump and pedal of the way.