Cord-Cutting in Canada Increases for TV Subscribers
While it was certainly another big year for wireless and Internet business in Canada, cord-cutters are slowly denting broadcasters’ profits. While it isn’t a large number in the scheme of things, cord-cutting continues to chip away at the traditional television sector, a trend that industry watchers expect will continue on into this year.
According to a new report from the Financial Post, Canada’s top five communications providers are BCE Inc., Rogers Communications Inc., Telus Corp., Shaw Communications Inc. and Quebecor Inc. These five giants gained around 626,000 wireless subscribers and 212,000 Internet subscribers in the first three quarters of 2016, according to current financial data.
However, over the same time period these five companies, which control approximately 82 per cent of the broadcasting and telecommunications market share in Canada as of 2015, lost 157,000 television subscribers, while landline subscriptions fell by more than 471,000.
Industry analysts expect the final TV cord cutting tally to rise to between 150,000 and 200,000 subscribers by the end of 2016. This number is compared to an overall loss of approximately 173,000 TV subscribers in 2015. The same analysts expect the numbers to rise in 2017.
These trends came as younger Canadians are watching less television by traditional means, such as cable or satellite. Traditional TV viewing among 12- to 17-year-olds fell by 5.5 percent in 2015, while 18- to 34-year-olds watched 4.4 percent less TV than in the previous year.
Anyone else out there cutting their cable cords or plan to in 2017?