Rogers Signs Deal with Telus for New CEO Joe Natale to Start Earlier Than Expected

Last fall, Rogers surprised everyone and announced their president and CEO, Guy Laurence, would be stepping down. His replacement would be former Telus CEO Joe Natale, but a non-compete prevented the latter from starting immediately.

That has all changed as Rogers announced today Natale will be joining the company next week on April 19, “after a confidential agreement was reached with TELUS Corporation to secure his early arrival,” reads a press release.

Joe natale telus

Image via The Financial Post

Alan Horn, Chairman of the Board of Rogers and Interim President and CEO, said in a statement “We are very pleased to have Joe join Rogers,” adding “Joe is a highly respected and proven executive with deep experience delivering strong financial results in a competitive and complex industry.”

At the Rogers Annual General Meeting next week, Natale will be appointed to the Rogers board. “I’m really excited to join the Rogers team,” said Natale.

Rogers will report their first quarter earnings the day before, on April 18.

Last fall, it was reported Rogers had failed to get Telus to agree to release Natale from his non-compete, after asking its rival numerous times. Former CEO Guy Laurence was ousted after three years on job, reportedly due to conflicts with the Rogers family.