Apple Continues to Release on New Features That Are too Complicated for Users to Find: NYT

As Apple is preparing to show off the next major version of iOS at its developers conference on Monday, the company is faced with a complex issue: a lot of the existing features are too complicated for many users to figure out.

The Messages app has adopted a lot of features over the years, including the ability to send stickers. The process of finding and installing the stickers, however, is not as intuitive as you might think.

DoorDash, a food delivery app, was one of the first applications on the App Store to showcase compatibility with the Messages app. However, just a few months later, the company dropped the feature due to little customer interest. In a statement, the founder of DoorDash said:

“While we didn’t end up moving forward with it, we’re excited about other ways we’re making delivery faster and more efficient.”

We can also see similar trends with other features that Apple has released with the latest versions of the iPhone and iOS. For instance, 3D Touch is a very useful feature when you are aware of its existence. Many users, however, continue to use the device in the same way that they did before 3D Touch existed.

We will see if Apple has any new features to add on to its growing list on Monday, when the company is set to take the stage for its annual developers conference.

[via The New York Times]

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