Apple’s Phil Schiller on New iPhone Book Claims: “Don’t Believe Everything You Read”

Yesterday, The Verge published an exclusive excerpt of Brian Merchant’s upcoming book “The One Device: The Secret History of the iPhone”, which traces the iPhone’s untold origin, detailing how the iconic device transformed how we interact with technology today.


However, a story about Apple’s SVP of worldwide marketing Phil Schiller pushing for a hardware keyboard on the iPhone mentioned in the excerpt, has been deemed “not true” by the man himself (via Daring Fireball).

Here’s what Schiller said on Twitter:

His tweet was in response to Tony Fadell, the founder and CEO of Nest Labs and a former SVP at Apple, who also confirmed the story was made up:

Here’s what John Gruber thinks:

“I’m not sure what Fadell is alleging here. That he was profoundly misquoted by Brian Merchant? Or that he was quoted accurately but that the story he told wasn’t true? Has to be one or the other.

The Verge excerpt can be corrected, obviously, but it’s a little late to correct a book that’s coming out in 6 days.”

You can read the entire excerpt at this link.

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