Apple Teams Up With Balmain to Launch Special Beats Edition
Apple has teamed up with French designer Balmain on special editions of its Beats Studio Wireless and Powerbeats3 headphones.
In both cases the headphones use a unique “Safari” colour with metallic gold accents, and contain Balmain branding. Customers who purchase the headphones will also get a matching suede case featuring a Balmain plaque and a coin zipper.
To market the devices both companies have partnered with model Kylie Jenner, who is appearing in photos and video, including a post on her Instagram feed.
The Balmain Studio Wireless headphones cost $599.95, well above the standard $379.95. On the other hand, the Balmain Powerbeats3 cost $249.95, which is not much more expensive than the regular product’s $199.95.
Unfortunately, both headphones appear to only be available in the United States at the current time.
[via Business Insider]