Google Sold Over 6 Million Smart Home Speakers in 2017
In a blog post released today, Google detailed the success of its Home speakers. The company claims that it sold “more than one … every second since Google Home Mini started shipping in October.”
This means that from October 19th until yesterday, Google sold at least 6.73 million speakers. The company did not break down the sales numbers between the Home, the Home Mini, and the Home Max. However, it seems fair to guess that the Home Mini was the most popular.
Another outstanding question is whether or not these products are actually making Google any money. According to a report from Reuters, Google could actually be losing money on every unit of the Home Mini it sells. One analysis pegged the device’s parts to be $26, however, this does not include the cost of development, support, advertising, or shipping.
Of course, Google is in this for the long run, with the Assistant being an attempt to make sure people continue to get information from Google. By ensuring this, the company can always find a way to make money from ads or data it collects.