Apple Developing ‘Swagger’ TV Series Based on NBA Star Kevin Durant
According to a new report from Variety, Apple is developing a new TV drama series that is based on the early life and career of NBA star Kevin Durant.
The new series, called “Swagger,” will not just be a biography of Durant, but also delve into the organization that spawned Durant, the Amateur Athletic Union (AAU), and look at the lives of players, families, and coaches involved with the program.
The feature will be produced by Durant himself, in association with Brian Grazer and Ron Howard’s Imagine Television. The show will be written and directed by Reggic Rock Bythewood, who has been credited with the creation of “Shots Fired” for Fox.
The Worldwide Video division has been growing at a rapid pace, including not just new executives but significant real estate investments. Apple is expected to debut a small slate of high-budget TV shows in 2019, available to anyone with a compatible device, instead of just Apple Music subscribers as with earlier, low-budget shows like “Carpool Karaoke.”
Apple is expected to distribute the material through the TV app on iPhone, iPad, and Apple TV.