Facebook Launching a New Dating Feature, Match Group Down 22% on the News

At Facebook’s annual F8 developer conference, CEO Mark Zuckerberg announced that the company is launching a dating feature.

The feature, which will be completely opt-in, will match users with specific people who they aren’t friends with. If you opt to use this feature, you can build a dating profile which your friends won’t see. The company is excited for the opportunity to help people on its platform build long-term relationships. Zuckerberg said:

“This is going to be for building real, long-term relationships — not just hook-ups.”

Potential matches will be recommended based on a number of factors, including your mutual friends.

The dating feature, which will likely be free to users, will challenge services such as Match Group-owned Tinder. Match Group owns a number of dating services, including Match.com, OkCupid, and PlentyofFish. It seems like Facebook is trying to build a solution that will be the first meaningful competitor to Tinder. After the news broke, Match Group stock fell 22 percent.

The dating feature is still in early testing and is set to be released to the public later this year.

[via The Verge]

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