Apple Watch Dominates Wearables Market With 48% Share in Q3: Strategy Analytics

Apple Watch remains the market leader in the smartwatch industry.

Market research firm Strategy Analytics reports that Apple sold 6.8 million smartwatches in the third quarter of 2019. If correct, that would mean that Apple Watch shipments are up 51 percent compared to this time last year. The global smartwatch market grew considerably as a whole, with shipments reaching 14 million units, up 42 percent year-over-year.

“Apple shipped 6.8 million smartwatches worldwide in Q3 2019, rising an above-average 51 percent from 4.5 million in Q3 2018,” Neil Mawston, Executive Director at Strategy Analytics, said in a statement. “Apple Watch continues to fend off strong competition from hungry rivals like Fitbit and Samsung. Apple Watch owns half the worldwide smartwatch market and remains the clear industry leader.”

Apple’s closest competitor in the sector is currently Samsung, which shipped 1.9 million watches in Q3. It holds 13.4 percent of the global market share, passing Fitbit to take second place.



“Samsung shipped 1.9 million smartwatches worldwide in Q3 2019, almost doubling from 1.1 million a year ago. Samsung’s global smartwatch market share has jumped from 11 percent to 13 percent during the past year,” said Steven Waltzer, Senior Analyst at Strategy Analytics.

Despite the massive growth of 42 percent for the smartwatch market, Apple Watch growth outstripped that and continues to acquire more market share. Apple is notoriously secretive when it comes to its Apple Watch shipment and sales figures, so analyses like these are usually the only thing to go on.

Check out the full analysis here.