Apple to Increase Macbook Pro Orders by 20% in Q3 2020 as Work From Home Orders Continue
Apple is “significantly” increasing its Macbook Pro orders through its supply chains as it preps for what is expected to be a high-demand period in Q3 2020. Between the ongoing work from home orders and back-to-school season kicking off, Apple is readying itself for a 20% increase in shipments.
As reported by DigiTimes, Apple is responding to the continuing demand for Macbook Pros by increasing its supply chain orders for the third quarter of this year. According to the outlet’s sources, Apple shipped roughly 3.2-3.5 million Macbook Pro units in Q2. The company is expected to ship roughly 4 million in Q3 through its “upstream supply chain”.
Sources from the upstream supply chain, which covers any component that goes into the Macbook Pro, have said that Apple expected the Macbook Pro demand to be short term. However, as work from home orders continue as a result of COVID-19, Apple expects demand to continue well into Q3. Adding to that, back-to-school season falls within Q3 as well. Students whether returning to school or doing remote learning will be looking for new hardware.
While Apple has revealed that it’s working on its own Apple silicon for Macbook, the models being shipped and sold during Q3 will still feature Intel chip. Recently, Apple analyst Ming-Chi Kuo has said the company plans to ship a new 13.3-inch Macbook Pro and Macbook Air with the Apple chip by Q4 2020 or by Q1 2021.