Apple Orders its first Competition Series from Reese Witherspoon’s Hello Sunshine

Titled “My Kind of Country,” Apple has ordered its first competition series that will be produced by Reese Witherspoon’s Emmy-nominated Hello Sunshine, Jason Owen, and Emmy Award nominee Izzie Pick Ibarra. Emmy Award-nominated Adam Blackstone will serve as musical director of the series.


Executive produced by Done + Dusted, My Kind of Country will look for unconventional and extraordinary country music talent from around the globe to revolutionize the music competition genre with a fresh, new documentary sensibility. 

Apple says its hybrid series will “break down cultural and musical barriers in the country music space, inviting innovative musicians to unleash their authentic voices and take center stage.”

Reese Witherspoon, Hello Sunshine head of Film & Television Lauren Neustadter, and SVP of Unscripted Programming Cynthia Stockhammer will executive produce the series on behalf of the media company.

The series will premiere worldwide exclusively on Apple TV+ sometime later this year.