Telus Acquires Price’s Alarms Based in Victoria
A local institution from Victoria, B.C., is now owned by Telus. According to The Times Colonist, Telus has acquired Price’s Alarms. Those growing up in the city have seen the Price’s Alarms stickers and logos throughout their neighbourhoods.
Price’s Alarms was started in 1895 as a locksmith business but has since been acquired by Telus, set to be folded into the latter within the next few months.
“This acquisition enables Telus to serve even more customers with our best-in-class security services and products for residential customers and businesses,” said Telus spokeswoman Liz Sauve in a statement to The Times Colonist.
While its headquarters are based in Victoria, Price’s Alarms has six other locations on Vancouver Island, five others in B.C. and one in Edmonton, Alberta.
Price’s Alarms told customers Telus is “committed” to bringing the same service to clients, while the wireless company can also bring access to the best products and pricing.
Telus said existing Price’s Alarms customers will continue on with service as normal.
The addition continues to add to the Telus residential and commercial security business, as in 2019 the company paid $700 million to acquire ADT Canada.
Wireless companies clearly see automated home security and home automation as the next frontier for revenue. In 2018, Bell acquired AlarmForce for $182 million, then eventually offloaded 30,000 accounts from the latter in B.C., Albert and Saskatchewan to Telus for $66.5 million.
Telus is also set to increase its presence in British Columbia’s capital city, as it plans to build a new flagship building and regional headquarters in the downtown core.