Apple Unveils iPhone 12, Pricing from $1129 in Canada [Update]

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Apple has just announced the iPhone 12 5G at its Hi, Speed online-only event, featuring an all-new design. Offered in black, white, green, red, and blue colours, the iPhone 12 is thinner, lighter, and has smaller bezels than the iPhone 11.

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The iPhone 12 sports a new Apple custom OLED display called the “Super Retina XDR,” that offers higher contrast ratio with 460 ppi, which is twice as many pixels as the iPhone 11. It’s peak brightness is also twice as high in HDR mode at 1200 nits, with support for Dolby Vision, HLG, and HDR 10.

You can also record Dolby Vision video on iPhone 12 and also edit directly on the device.


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The iPhone 12’s display is “Tougher than any smartphone glass,” according to Apple, and features a “ceramic shield” that “goes beyond glass.” Apple is claiming 4 times better drop performance with the iPhone 12.

5G antennas

The iPhone 12 features a custom antenna design offering “the most 5G bands in a phone.” The new A14 Bionic chip paired with an 5G-optimized iOS 14 promises optimum user experience.

5G speed iphoen 12

Apple says the iPhone 12 only uses 5G when necessary to save battery life. The new Smart Data mode in iOS uses LTE when you don’t need fast speed to preserve battery life. It’s worth noting you won’t see these 5G speeds in Canada just yet.

Iphoen 12 specs

iPhone 12’s new A14 Bionic uses the 5nm process. It has 11.8 transistors, nearly 40% more than the A13. It has a 6 core CPU, 4 core GPU for “console quality” gaming experience.



The iPhone 12 features a dual-lens camera on the rear, with 27% improvement in low light photography from previous generation iPhone camera. It also introduces the new Smart HDR 3 technology.

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“The arrival of 5G marks the beginning of a new era for iPhone and we’re thrilled to bring these impressive new capabilities to our customers with iPhone 12 and iPhone 12 mini,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, in a statement.

“We’re once again pushing the boundaries to deliver incredible computational photography advancements, Super Retina XDR displays, and the biggest leap in durability in iPhone history with the new Ceramic Shield front cover. Available in two great sizes, iPhone 12 and iPhone 12 mini take design to a new level in a new form factor that’s as beautiful as it is durable, and makes it easier than ever for customers to find the perfect iPhone to fit their lifestyle.”

iPhone 12 has an industry-leading IP68 rating for water resistance up to 6 metres for up to 30 minutes, and are protected against everyday spills, including coffee and soda, explains Apple.

You’ll be able to pre-order iPhone 12 beginning at 5 a.m. PDT on Friday, October 16, with availability beginning Friday, October 23.

iPhone 12 will be available in 64GB, 128GB, and 256GB models in blue, green, black, white, and (PRODUCT)RED, starting at $1,129 (CAD). Customers can also get iPhone 12 for $819 (CAD) with trade-in.

MagSafe Charger, Leather Wallet with MagSafe, and iPhone 12 Silicone Case and Clear Case will be available beginning Friday, October 16 says Apple.

iPhone 12 Leather Case will be available beginning Friday, November 6.

MagSafe Duo Charger and Leather Sleeve will be available at a later date.

iPhone 12 will be available in India, South Korea, and over 12 more countries and regions beginning Friday, October 30.

Click here to see full iPhone 12 pricing and pre-order dates.

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