Rogers and Fido Connection Fee Increases to $50 Per Device

Rogers updated its Connection Fee pricing last Thursday, increasing the cost to $50 per device, a change that also applies to its flanker brand, Fido. The fee is required for customers activating a new device or performing a hardware upgrade at a store.

Previously, the fee was at $45 and the change now matches what Bell Mobility and Virgin Plus charges, a change made earlier this month. The news of the change was earlier reported by MobileSyrup.

A Rogers spokesperson confirmed to iPhone in Canada the fee increase took place last week, and pointed out the one-time fee also includes one-to-one support for customer activating a device, along with device setup such as transferring contacts and also “walking them through the benefits of our value-added services.”

The $50 fee is waived for Rogers and Fido customers that activate a device online, as usual. 

Connection fees continue to climb from Canada’s major telcos, with Telus slated to also increase its fee to $50 starting this week. At some point, one may want to fall back to carrier pigeons in order to save a few bucks.