Apple Myeongdong Opens Doors in South Korea on Saturday, April 9

Apple Myeongdong, a new retail store located in the center of Seoul’s vibrant and bustling shopping district, is set to welcome its first visitors on Saturday, April 9, at 10 a.m. local time. 

Apple Myeongdong opening preview hero Full Bleed Image jpg large 2x

“We are thrilled to deepen our relationship with our Korean customers with the opening of this special store in Myeongdong,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People..

Apple Myeongdong will serve as a stage for established and new Korean artists, who will lead unique Today at Apple sessions celebrating contemporary Korean culture. The store will also debut Apple’s first-ever K-pop Today at Apple Remix session featuring K-pop supergroup SEVENTEEN.

Apple Myeongdong opening preview forum Full Bleed Image jpg large 2x

Apple Myeongdong opening preview pocket garden 01 big carousel jpg large 2x

The new session, set to launch in other Apple stores across Asia, will spotlight the band’s soon-to-be-released single, “Darl+ing,” arriving ahead of their full-length album that will debut in May. Attendees will discover more about the group’s creative process, and deconstruct the new track using iPad and GarageBand. 

Apple Myeongdong opening preview interior big jpg large 2x

Apple Myeongdong opening preview team members big jpg large 2x

The expansive two-level store is positioned at the base of an all-new tower in the center of the city, occupying the full width of the block and creating a grand street frontage.

Offering visitors a small haven from the hustle of the busy street, landscaped pocket gardens flank both corners of the store, and include commissioned sculptures created by Korean artists Jaehyo Lee and VAKKI.

Apple is also collaborating with other artists for inspirational Today at Apple sessions celebrating Korean creativity in all forms:

  • Art Lab: “Draw Springtime Floral Greetings” with artist Nanan Kang
  • Photo Lab: “Capture the Colors of Seoul” with travel photographer Lee Jongbeom
  • Exclusive: In Conversation with Minha Kim, star of the new Apple Original drama “Pachinko”
  • Art Lab: “Create Your Own Abstract World in AR” with artist VAKKI


Participants can register for the sessions today at this link.

P.S. - Like our news? Support the site: become a Patreon subscriber. Or shop with our Amazon link, or buy us a coffee! We use affiliate links when possible--thanks for supporting independent media.