Apple Reportedly Developing Hardware Subscription Service as Well as Nutrition Integration to Health App

Apple is reportedly looking to introduce a new hardware subscription service, enabling users to purchase new hardware in installments. Additionally, the company is said to be exploring options to integrate a grocery and nutrition service that integrates with the Health app.

Bloomberg‘s Mark Gurman released a new edition of his Power On newsletter, seen by iMore. In it, Gurman summarizes his expectation of Apple’s hardware subscription service. Much like services like Sezzle or PayBright, Apple reportedly wishes to introduce a payment plan option for customers looking to purchase a new iPhone, Mac, etc. Gurman has previously spoken about this “buy now, pay later” model and it appears as though it is gaining more traction.

Ideally, customers will be able to link purchases to their Apple ID and App Store account. Customers will be able to purchase a new piece of hardware and make monthly payments toward the total costs of the device. It’s reported that Apple wishes to make the system “on par” with purchasing iCloud storage or paying for an Apple Music subscription.

There’s still no concrete word on when this service will see the light of day. Gurman claims Apple hopes to have it ready by late 2022. It may coincide with the launch of the iPhone 14. However, Gurman also claims that this service could be delayed until 2023 or be scrapped in its entirety.

On top of its payment system, Apple is said to be working on new broad integrations for its Fitness+ service. Tentatively expected for later this year, Apple is said to be looking at introducing an “instacart-like service that integrates with nutrition data in the Health app.” There’s currently not too much known about this new addition. Though, Gurman notes that it may be a complex addition to the app.

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