The Canadian Radio-television and Telecommunications Commission (CRTC) is contemplating imposing broadcasting policy objectives on foreign streaming services like Netflix and Disney+.
Scott Shortliffe, the regulator’s executive director of broadcasting, stated that the CRTC is in the initial stages of implementing the Online Streaming Act. The act aims to require streaming platforms to contribute to Canadian content creation.
“We will ask questions when it’s related to broadcasting activities,” Shortliffe said in an interview with the National Post. The CRTC has initiated a registration process for online platforms, including social media and podcast services, that generate more than $10 million a year in Canada in broadcasting revenue.
The Online Streaming Act updates the Broadcasting Act to include online platforms. It outlines objectives such as programming that reflects Canadian diversity and serves the needs of all Canadians. Shortliffe mentioned that the CRTC is still determining whether these objectives should apply to online services. The commission plans to hold multiple public consultations to assess the material effect of these platforms on the broadcasting system.
“As we work through that process, we’ll also be able to look at all these new players and say, do you contribute in a material way to the attainment of the objectives of the Broadcasting Act and if so, should there be any regulation of you? And if so, what kind of regulation should there be?” he added.
The registration requirements are viewed as an information-gathering step and do not imply immediate imposition of detailed rules, according to Shortliffe. Any decision to impose obligations will be subject to a public hearing.
Should streaming services such as Netflix, Disney+ and more have content that “reflects Canadian attitudes, opinions, ideas, values and artistic creativity?” With today’s modern age, people are watching what they want, where they want. It’s not like the old days of cable when you were forced to watch the Anne of Green Gables on the CBC because nothing else was on.
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What’s next, Canadian content on all imports?!?
Why not?
If people are okay with fewer selections and higher prices.
The US does the same to everybody, why not us.
I am sure we can, too, but shows with Canadian content will be lower in numbers compared to the US. Is that a good thing if we only get to see shows with Canadian content?
It’s not about only allowing Canadian content, it’s generally about ensuring a certain percentage of Canadian content is produced and featured on the services.
Canada used to have a sweetheart deal with Netflix where Netflix produced a certain amount of Canadian content in exchange for the privilege of not needing to collect GST… but that was such a BS deal and that deal went away.
I’d be ok with CRTC rules but the bar would have to be pretty low. Just give Canadian content the ability to be exposed and not lost in the piles of content… but let us have our piles.