Fossil Group Exits the Smartwatch Business

Fossil Group announced its decision to exit the smartwatch market and concentrate on its traditional product lines.
As a prominent player in the production of Google’s Wear OS smartwatches, Fossile’s departure is expected to leave a void for those looking for alternative smartwatch designs that aren’t from Apple or Samsung.
“As the smartwatch landscape has evolved significantly over the past few years, we have made the strategic decision to exit the smartwatch business. Fossil Group is redirecting resources to support our core strength and the core segments of our business,” said a spokesperson Amanda Castelli to The Verge.
The company confirmed that the Gen 6 smartwatch, launched in 2021, will be Fossil’s last. Castelli assured that Fossil will maintain updates for existing Wear OS watches for the coming years.
This decision doesn’t come as a complete surprise to industry observers. In recent months, there had been speculation on Reddit about Fossil’s potential exit from the smartwatch business.
Additionally, Fossil was no where to be found at CES earlier this month and the lack of announcements regarding a new Gen 7 model featuring the Qualcomm Snapdragon W5 Plus platform in 2023 further fueled rumours it was winding down its smartwatch business.
The Fossil Canada website still lists its Gen6 Wellness Smartwatch for sale, down to $139 CAD from its original price of $429 CAD.
Fossil says it will now continue to focus on traditional watches and other accessories.
Want to see more of our stories on Google?
P.S. Want to keep this site truly independent? Support us by buying us a beer, treating us to a coffee, or shopping through Amazon here. Links in this post are affiliate links, so we earn a tiny commission at no charge to you. Thanks for supporting independent Canadian media!
Can’t say I don’t know anyone with an android/gear watch but surprisingly few. Most of those I’ve known that have had them don’t seem to use them for very long. Junk drawer fillers.
I got a refurbished Fossil Sport for Christmas and it was a piece of junk. Too laggy because of the 512MB RAM, it’s collecting dust on a shelf. Now have a Samsung Galaxy Watch 5 that’s a million times better.
So they’re going to go back to their roots and stick to making junk “designer” watches, then.
And no, you’re not fooling us, Shinola.