YouTube’s 2024 Year in Review: Canada’s Biggest Trends Revealed

YouTube has unveiled its 2024 Year in Review, highlighting the biggest trends, creators, and cultural moments in Canada. While we see new trending videos on YouTube daily and weekly, this time we get to learn what’s been trending for the year in Canada.

This year, Canadians flocked to the platform to engage with major global events and trending topics in unique ways, according to YouTube, sharing the details with iPhone in Canada.

Trending Topics

The 2024 Olympics captured massive attention, with creators like Jeenie Weenie sharing behind-the-scenes action that resonated with viewers. The US Presidential Election also dominated discussions, alongside huge excitement for Deadpool & Wolverine (starring Canadian Ryan Reynolds to boot), which lit up cinemas earlier this year.

Top Trending Topics in Canada

• 2024 United States presidential election
• Amazing digital circus
• Brawl Stars
• Deadpool & Wolverine
• Dress to impress
• Hazbin Hotel
• Helldivers 2
• Olympic Games Paris 2024
• Sabrina Carpenter
• Sean Combs Scandal

YouTube also launched fresh entertainment into the spotlight, with animated series Hazbin Hotel and Amazing Digital Circus, as well as the hit competitive fashion game Dress to Impress, all making waves.

Also, pop stars like Tate McCrae, Charlotte Cardin, Chappell Roan, and Sabrina Carpenter used the platform to deepen connections with fans.

Rising Canadian Creators

This year’s Canadian “Creators to Watch” list reflects a growing diversity of content. Notable highlights include:

• Jeenie Weenie: Vancouver’s Sandra Kwon, known for her comedic flight attendant skits, hit 11.4 million subscribers after a breakout year.
• The Kalogeras Sisters: A trio delivering group adventures, fashion content, and taste-test challenges, amassing over 2.7 million subscribers since March.
• Willibed: A Quebec-based creator with a unique mix of scary stories, pranks, and challenges, surpassing 1 million subscribers.

Here are the popular and rising Canadian creators to watch, according to YouTube:

• Jeenie.Weenie
• Hafu Go
• Layla Roblox
• Kalogeras Sisters
• Willibed

Top Music of 2024

This year’s music trends spanned genres:

• Kendrick Lamar’s “Not Like Us” soared, driven by the cultural buzz of the “Kendrick vs. Drake” phenomenon. Drake is suing Spotify and UMG for promoting “Not Like Us”.
• Punjabi music continued to shine, with Sukha’s “8 ASLE” making the top 10.
• A wave of country hits from artists like Shaboozey and Post Malone dominated alongside a new generation of pop led by Sabrina Carpenter.

Here are the top songs on YouTube this year:

1. Benson Boone – Beautiful Things
2. Teddy Swims – Lose Control
3. Shaboozey – A Bar Song (Tipsy)
4. Kendrick Lamar – Not Like Us
5. Sabrina Carpenter – Espresso
6. Post Malone – I Had Some Help (feat. Morgan Wallen)
7. Eminem – Houdini
8. Hozier – Too Sweet
9. Jack Harlow – Lovin On Me
10. SuKha – 8 ASLE (feat. Gurlez Akhtar)

Shorts Music Trends

Short-form videos propelled classic hits back into the spotlight, including Bobby Caldwell’s “What You Won’t Do For Love” and N Sync’s “Bye Bye Bye”, thanks to their appearances in trending dance challenges and the Deadpool & Wolverine film.

Here are the top Shorts songs:

1. Bobby Caldwell – What You Won’t Do for Love
2. фрози, Joyful – Bounce (I Just Wanna Dance)
3. Odetari – KEEP UP
4. Eternxlkz – SLAY!
5. Tommy Richman – MILLION DOLLAR BABY
6. Lay Bankz – Tell Ur Girlfriend
7. prodbycpkshawn – Pop like this Pt. 2 (Slowed)
8. NSYNC – Bye Bye Bye
9. Pharrell Williams – Double Life
10. Benson Boone – Beautiful Things

What was your highlight from YouTube for 2024?