LEGO Canada and Prime Monday Night Hockey are partnering to set up and host a free activation ahead of Monday Night Hockey on March 17th. Those in the Toronto area can head to Union Station to see an interactive hockey mural dubbed the ‘Hockey Wall’.
On Monday, March 17th, the LEGO activation will be held from 12 PM ET to 10 PM ET as the Toronto Maple Leafs and Calgary Flames are set to face off on the ice. Fans will be able to check out a full activation, including several multi-platform experiences, all for free.
A massive LEGO hockey mural will be built on-site. Comprised of 41,472 LEGO bricks, the mural will be made throughout the day at Union Station. The best part is that attendees to the activation will have a chance to build a piece of it. Attendees young and old can co-create this piece of LEGO artwork.
Additionally, there will be photo ops available. Attendees of the activation can take their photo next to “one-of-a-kind LEGO models.” Additionally, there will be QR codes available to scan throughout the activation to discover new products available through a custom LEGO brand store experience on Amazon.
The LEGO Canada and Prime Monday Hockey activation can be found in the Go Bay Concourse, next to the Scotiabank Arena entrance. More information can be found online. You can also ask Alexa for more details by saying, “Alexa, tell me about the LEGO event.”
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What the heck is an "Activation"? I feel so old.