Rogers has been tweaking the design of its mobile plans page on its website over the past week or so, and the latest version looks to be the most complicated yet.
The 5G mobile plans page now takes a page out of the former Telus playbook (Telus reverted to showing defaults to 1 line), leaving default pricing based on choosing 4 additional lines. This of course results in a lower price per month. Also, the default shows “bundled price”, so it looks even lower.
In a nutshell, if you want to see mobile-only pricing, you need to click four times on the website, which definitely is confusing.
Looking at the websites of Bell and Telus, it’s more straightforward to see wireless plan pricing.
Bell’s website doesn’t show pricing based on additional lines:
The Telus website looks to be the inspiration for the Rogers plan page. But Telus shows 1-line pricing whereas it used to default to 4 lines, which made it confusing:
Telecom pricing pages continue to tweak over time, with changes happening every week making it difficult for the average consumer to keep track and digest.
As of April 15, 2025, check out plan pricing from Rogers, Telus and Bell below…
Rogers (after a $10/month autopay discount)
Telus (after $10/month debit autopay discount)
Bell (after $10/month debit autopay discount)
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This is perfectly legal according to the CRTC and CCTS. To the reasonable person, this is unethical. In the end, legal wins each time.