Apple reported its latest financial results for Q3 2025 (the quarter ending June 28, 2025), showing it’s still making a tonne of money—especially from iPhones and services like Apple Music, iCloud, and the App Store.
The company brought in $94 billion US in revenue this past quarter, a 10% increase compared to last year. Profits were also up, with earnings per share hitting $1.57, up 12% year-over-year.
CEO Tim Cook said the company was proud of the results, noting they saw “double-digit growth in iPhone, Mac and Services and growth around the world, in every geographic segment.” CFO Kevan Parekh added that Apple’s installed base of active devices (meaning how many iPhones, Macs, etc. are actually being used) hit a new all-time high.
Here’s a breakdown of where Apple made its money:
The growth was global, with all major regions—including the U.S., Europe, China, and Japan—seeing gains.
“It was an exceptional quarter by any measure,” Apple CEO Tim Cook told CNBC. Cook said iPhone sales were strong this quarter because more people are buying the iPhone 16 compared to the iPhone 15 at the same time last year. He mentioned that iPhone 16 sales are up by a “strong double digits” and pointed out that many current iPhone users are upgrading to the new model.
“We’re open to M&A that accelerates our roadmap,” said Cook. Apple ended the June quarter with around $133 billion in cash, giving it plenty of room to make strategic acquisitions if the right opportunity comes along. Some believe it needs to mak an AI acquistion to fast-track Apple Intelligence features.
The company is also rewarding shareholders: it declared a $0.26 per-share dividend to be paid out on August 14, for those who own shares by August 11.
Apple says strong demand, high customer loyalty, and global momentum helped drive the results.
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I'm glad to see wearables doing so well, but — considering how essential to my life the Apple Watch, my HomePods, my AirPods Pro and my Apple TV are — I'd love to see that segment getting a bit ad push to convince more of the public to get on board with these seriously life-enhancing products.
I often install soundbars for people's TV systems and while that is certainly a big improvement from the speakers in flat-screen TV s, so far I haven't heard a soundbar that can beat a pair of full-size HomePods in any area until you invest in a full 5.1 surround system. Which Apple should also develop.