Roblox Hits 1 Trillion YouTube Views, Gets Its Own Virtual Museum

Roblox content on YouTube has reached a major milestone, surpassing 1 trillion total views. To celebrate, YouTube has launched a virtual museum inside Roblox, now open to all players as of August 7.

Called “YouTube’s Roblox Museum,” the in-game exhibit features more than 120 digital artifacts that highlight key moments, creators, and community achievements. The goal is to recognize the impact of Roblox creators who have shaped online culture through their videos and gameplay.

“Roblox videos hitting 1 trillion views on YouTube is a testament to the ways that players have turned the platform into a creative studio,” said Maddy Buxton, Culture & Trends Expert at YouTube, in a statement to iPhone in Canada.

Gaming YouTubers @Lanaslifeee and @MeEnyu give fans a first look at the museum in a preview video, while Canadian creators @vanilbean and @Mackenzie Turner Roblox are hosting a “Night at the Museum” livestream on August 8. They’ll explore the exhibit with 25 of their fans in real time.

“Reaching 1 trillion views of Roblox content on YouTube is a testament to the creativity and passion of our global creator community,” added Jason Bedecarre, Head of Content and Digital Marketing at Roblox.

To mark the occasion, YouTube has also introduced a special animated version of its logo, known as a “Yoodle,” on its homepage. It includes well-known Roblox characters and links to a playlist of popular videos. Fans can also try a new YouTube Shorts effect called the “Roblox Vault” and earn a limited-edition in-game shirt, which is also being sold in real life through YouTube Shopping.

Roblox recently surpassed 100 million users, thanks in part to the growing popularity of the viral game, Grow a Garden.