YouTube’s first exclusive global broadcast of an NFL game set a new streaming record on Friday.
The matchup between the Kansas City Chiefs and the Los Angeles Chargers, played in São Paulo, Brazil, drew an average-minute-audience of more than 17.3 million viewers worldwide, according to Nielsen and YouTube. Of that, 16.2 million viewers were in the U.S., while 1.1 million tuned in from outside the country.
Fans from over 230 countries and territories watched the game, which is now available to replay on the NFL’s official YouTube channel.
The stream also featured appearances from creators such as MrBeast, Marques Brownlee, and IShowSpeed, as well as a halftime show by Colombian singer Karol G.
The only other NFL game played in Brazil was on September 6 last year, when the Philadelphia Eagles beat the Green Bay Packers 34-29 at Corinthians Arena in São Paulo. This was the NFL’s first-ever regular season game in South America and the Chiefs-Chargers was the second.
Check out the full 2-hour replay below. It’s always amazing the lengths the NFL goes to make a soccer stadium feel just like an NFL field and stadium from start to finish:
Here’s a behind-the-scenes of what the production team does from last year:
Click here to learn how to watch and stream the 2025-26 NFL season in Canada.
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