While Apple was showing off its new iPhone 17 lineup yesterday, during its special event, Samsung US was busy trolling the company on X, yet again.
During the livestream, Samsung fired off several sarcastic posts using the cringey hashtag #iCant.
“#iCant believe this is still relevant. 💀” — a callback to its 2022 tweet mocking Apple’s lack of a foldable phone.
“48MP x 3 still doesn’t equal 200MP 🙃 #iCant” — pointing out its higher camera megapixels.
“Actual innovation > hype #iCant” – referring to Apple’s glazing of the iPhone 17 Pro Max
“#iCant believe some people had to wait 5 years for Sleep Score 🫣” – ouch
“🍎 just announced live translation at Zzz-note 🥱 All we can say is, welcome to the party 🥳 #iCant” – referring to Apple’s live translation features in AirPods Pro 3.
Samsung has a history of roasting Apple during big launches, and this was no different. The posts made it clear the company wasn’t about to let Apple’s spotlight go unchallenged. It’s hard to see how you can gain new customers when you’re mocking prospective ones.
Back in September 2024, when Apple launched the iPhone 16 series, Samsung wasted no time trolling. The company reposted its 2022 “Let us know when it folds” tweet on X (yes, again), adding “Still waiting…” to highlight Apple’s lack of a foldable device.
At WWDC 2025 in June, Samsung was at it again. As Apple revealed iOS 26 and iPadOS 26, Samsung Mobile US tweeted: “Customizable apps? Floating bars? That sleek glass UI? Looks… familiar 🤔.” The post implied Apple had copied parts of Samsung’s One UI.
Samsung also mocked Apple’s new live translation and AI watch features with lines like: “New to live translations? Welcome aboard! We’ve been translating text and speech in real-time for a while now… #GalaxyAI.” Other one-liners included, “AI is coming to your watch? Cute. Ours already knows when you’re too tired to care 😴 #GalaxyAI.”
The rival once mocked Apple for removing the headphone jack in 2016, even running ads highlighting it. By 2019, Samsung removed the jack on its own phones and quietly deleted those ads. Pot, meet kettle.
Samsung continues to show it isn’t letting up when it comes to trolling Apple during its biggest product moments. What do you think about Samsung? Some could even say its super thing Galaxy S25 Edge was created to get ahead of the iPhone Air.
Want to see more of our stories on Google?
P.S. Want to keep this site truly independent? Support us by buying us a beer, treating us to a coffee, or shopping through Amazon here. Links in this post are affiliate links, so we earn a tiny commission at no charge to you. Thanks for supporting independent Canadian media!
Sorry but android phones OS slow down to an inusable state after just a few months. iPhones never do. The os runs as quick years later as it did at launch.
you've unfortunately got that completely backwards pal lol.
https://www.bbc.com/news/technology-67911517
Apple literally got sued and lost in 2020 for slowing down iphones lol
And yet my iPhone and my wife’s androids back up what I said. Stop simping for a corporation.
has Apple ever trolled….anyone?
Apple thinks they're omnipotent, they don't need to troll anyone.
The fact that they’re mercilessly trolled means Samsung thinks so too
They don’t need to