Hands-On: Govee TV Backlight 3 Pro, Now in Canada (On Sale)

Earlier this year, we reviewed the Govee Backlight 3 Lite. Now, Govee is back with the Backlight 3 Pro, which was first announced at IFA 2025, and it’s a clear upgrade when comparing both.

Installation was super simple again—the strip sticks on easily around the back of the TV, and the app setup takes just a few minutes. We tested the Backlight 3 Pro on a 65-inch LG OLED, which fits the supported 55–65 inch range perfectly. The camera here rests easily on your tv. I wish the Govee logo (it’s a light ‘G’ that you can see when you walk up to it) on the front wasn’t there along the front bottom bar, but otherwise it’s a sleek set up:

Right away, you notice the higher LED density—75 LEDs per metre—which makes colours look smoother and more vivid. On top of that, brightness is up about 30% compared to the Lite model. Watching movies or shows with this backlight really makes the screen pop.

The HDR triple-camera system is the star of this version, which Govee says it’s the first in the world to have this included. It uses three lenses with an 86° field of view each, capturing colours at 1080p/30fps. Combined with multi-zone calibration and a dual-exposure algorithm, the setup delivers more accurate colour matching across the whole screen. Even tricky dark scenes or black letterbox bars are handled better thanks to the intelligent black edge removal feature.

Check out the Backlight 3 Pro below (top) and the Backlite 3 Lite below (bottom):

Other upgrades include:

• 16-bit RGBWWIC chips with LuminBlend for richer colour reproduction with both warm and cool whites.
• 337 lumens per metre brightness for visibility even in bright rooms.
• AI Film Mood Matching, which auto-adjusts tones by movie genre.

Here’s how the Govee Backlight 3 Pro fared when I was watching some Blue Jays highlights:

The colours are far more vivid this time around and the blending of colours is better thanks to the extra density of LEDs:

Matter support is also available, letting you sync with Alexa, Google, and up to 10 Govee devices via DreamView for whole-room lighting effects.

As with the Lite, I still prefer to turn down the brightness and set it to a solid colour instead of dynamic screen-matching. Personally, the constantly shifting glow based on what’s on screen feels distracting, but for those who love reactive lighting, the Pro handles it better than before.

Here’s Netflix’s Black Rabbit (falling asleep sucks when you’re old and trying to start this at 10pm at night):

The Backlight 3 Pro camera is improved with better optics and faster processing (up to 300% faster chip performance says Govee), but it’s still visible. If having a camera mounted on your TV bothers you, this could be a dealbreaker.

“The future of immersive home cinema is here, brighter and more colorful than ever. At Govee, we pride ourselves on delivering groundbreaking innovations that make the home more magical. We are empowering users to redefine their home entertainment with the Govee TV Backlight 3 Pro, with intelligent lighting that reflects their content and enhances their viewing experience. “said Eric Wu, CEO of Govee, in a statement to iPhone in Canada on Monday.

The Govee TV Backlight 3 Pro isn’t reinventing the wheel—it’s still a backlight—but it’s the most refined version yet in our tests. For anyone looking to add bias lighting to reduce eye strain or make a TV setup feel more cinematic, the Pro is worth the extra spend over the Lite. It just makes watching TV at night so much better and enjoyable, and it looks pretty darn cool too. Would I upgrade over the Lite right away? Probably not, but if you need the latest tech, you know what to do.

As for pricing, the Backlight 3 Pro start from $249.99 CAD at launch in Canada, which is definitely an investment. But right now, there’s a $60 off coupon on Amazon.ca, taking 24% off down to $189.99, which is definitely a better price on day one.