TikTok is rolling out a new set of tools to give users more control over the amount of AI-generated content in their feed and to make that content easier to identify.
The social media company has announced that it will begin testing a new “AIGC” (AI-generated content) slider within its “Manage Topics” settings, along with more advanced labeling systems and a fresh educational fund.
Later this month, TikTok plans to launch a feature that allows people to adjust how much AI-created media shows up in their For You feed. This option will join a set of existing topic sliders, such as Dance, Sports, and Food & Drinks, under the “Manage Topics” menu. Rather than eliminating all AI content, the goal is to let users tailor the balance.
This new approach complements TikTok’s other personalization tools. Along with the slider, users can still make use of customizable keyword filters and the “Not Interested” button to refine what appears in their feed.
To ensure transparency, TikTok is testing a system it calls “invisible watermarking.” The watermark is readable only by TikTok, making it more resilient than visible or metadata-based labels, which can be stripped away when content is downloaded, edited, or reposted. TikTok already requires creators to label realistically generated AI content. It also uses detection models and metadata via C2PA Content Credentials.
Over the coming weeks, TikTok will add the invisible watermark to AI content made with its own tools, such as AI Editor Pro, and to uploads that already carry C2PA credentials. The watermark will help TikTok more reliably trace edits and detect when content has been modified. Meanwhile, the company will continue reading C2PA metadata and integrating it into its system for content made on its platform.
Beyond just tools and controls, TikTok is investing in education. It has launched a US$2 million AI literacy fund to support experts, including Girls Who Code, to develop content that teaches users about responsible AI use and how to understand AI-generated media.
TikTok says it will continue to refine how it labels AI content. Its policy already distinguishes between content flagged because of creator labels, its own detection tools, or AI tools built into TikTok.
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will it help not show far right garbage?