Amazon’s 2025 Canada Impact Report Shows Massive Growth

Image: Amazon

Amazon has published its annual Canada Impact Report, outlining just how deeply the company is embedded in the country’s economy, workforce, and communities. As with previous years, the 2025 Amazon Canada Impact Report is meant to shed light on Amazon’s growing footprint nationwide, from job creation and wages to sustainability initiatives and local investments.

According to Amazon, the company’s Canadian roots now stretch back more than two decades, since the launch of Amazon.ca in 2002. Today, Amazon employs more than 46,000 people across close to 70 operations sites nationwide. The company says it has invested more than $65 billion directly into its Canadian operations since 2010, covering everything from fulfilment centres and data centres to day-to-day operating costs. A third-party analysis from Keystone Strategy estimates those investments generated an additional $55 billion in spillover value added to Canada’s GDP between 2010 and 2023.

In 2025 alone, Amazon says it made several “meaningful” moves locally. One of the most notable was compensation. Amazon raised its average hourly base wage for frontline employees in Canada to $24.50, up from $23.50 in 2024. That 4.3% increase means full-time frontline workers now earn a minimum annual salary of $50,960. At the same time, Amazon enhanced its Career Choice program to pre-pay 100% of tuition and shortened eligibility from one year to just 90 days.

Image: Amazon

Delivery speed was another focus. Amazon expanded faster Same-Day Delivery in several Canadian cities, building on improvements we’ve already seen in Toronto and surrounding areas. Calgary and Edmonton now offer delivery in as little as seven hours, along with new overnight options, while the GTA, Hamilton, and Ottawa gained additional afternoon delivery windows.

The company also highlighted the launch of its Canada Showcase storefront, designed to make it easier to shop homegrown brands, and the rollout of 50 new Rivian electric delivery vans in Greater Vancouver as part of its push toward net-zero carbon by 2040.

Community investment remains a major theme. Amazon says it awarded more than $700,000 in grants, donated over 1.8 million in-kind items, and reached 30,000 young people through its Your Voice is Power program. On the entertainment side, Prime Video continued investing in Canadian Originals, including new series featuring Simple Plan and Quebec comedy favourites.

All of this comes as Amazon continues to make big moves globally, too, including reports that it could invest $10 billion USD (about $13.8 billion CAD) in OpenAI. Still, for Canadian customers, there’s often a familiar caveat: while Amazon is happy to spotlight local investments, some product features still skip Canada or arrive later, as we recently saw with a new Kindle feature that is yet to make it north of the border.