Telus Leadership Loads Up on Shares in a Multi-Million Dollar Buy

Telus says its top executives and board members have been buying more Telus stock with their own money.

The company said on Monday that during November and December, Telus leaders purchased about 357,000 shares on the open market. That group includes CEO Darren Entwistle, along with other senior executives and directors. As of December 31, Telus leadership collectively owned about 2.4 million shares.

Telus also confirmed that Entwistle has been taking his entire salary in Telus shares instead of cash and plans to continue doing so. In simple terms, the CEO is choosing to be paid in stock, meaning his personal pay is directly tied to how the company performs.

Separately, Telus says it has been buying back its own shares. The company recently repurchased about 2.3 million shares at an average price of roughly $17.39 per share and then cancelled them. Cancelling shares reduces the total number outstanding, which can slightly boost the value of remaining shares.

These buybacks are part of a plan that allows Telus to repurchase up to $500 million worth of shares over a 12-month period. Telus says it believes the stock is undervalued at current prices. The company also says it is working to reduce debt while maintaining its high dividend of 9.2%.

Telus plans to gradually scale back its discounted dividend reinvestment program starting in early 2026 and says it is on track to lower its debt levels over the next two years.

Here’s share performance over the past year from the country’s ‘Big 4’ telecoms:

  • Telus: -9.85%; currently at $18.02 per share
  • Rogers: +17.07%; currently at $51.62 per share
  • Bell (BCE): -5.10%; currently at $32.56 per share
  • Quebecor: +63.69%; currently at $51.79 per share

Last month, analysts shared their best Canadian telecom stock picks for 2026. Quebecor stood out as a winner in 2025 according to National Bank as its shares rocketed 65%. For this year, Rogers is seen as the top pick from RBC and National Bank. RBC analysts favoured Bell, while National Bank also favoured Telus for its high dividend payouts—despite slower growth.

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