Super Bowl LX has officially wrapped, and according to new data from YouTube Canada, the game has evolved into a multi-week cultural marathon. While the Seattle Seahawks dominated the field on Sunday, the real engagement started weeks ago as fans flocked to YouTube to prepare for the big game.
This year, advertisers on YouTube moved beyond traditional commercials to embrace storytelling across multiple formats and the power of the creator economy.
In a historic shift, Salesforce handed full creative control to MrBeast. The YouTube superstar wrote, directed, and starred in their spot, proving that top creators are the new masters of high-impact storytelling.
Clever scripts were a major theme this year. Highlights included Andy Samberg channelling Neil Diamond as “Meal Diamond” for Hellmann’s (it took us a while to realize it was him), and Canadian icon William Shatner discussing the importance of “regularity” for Raisin Bran.
Brands like e.l.f. Cosmetics leaned into niche genres, creating a Telenovela-inspired ad with Melissa McCarthy. Expedia took things a step further, complementing their top-ranking ad with interactive Q&A sessions featuring “Ken” to help fans plan their next trips.
For fans who want to catch every moment, YouTube’s AdBlitz channel serves as a dedicated hub to watch Super Bowl ads before, during, and after the game. This year, the platform ranked ads from over a hundred brands based on the most views recorded from 12 AM until the end of the game on Super Bowl Sunday.
Based on those results, these were the top 10 ads that captured the world’s attention on YouTube this year:
There was also a pretty hilarious Super Bowl ad from Liquid I.V. as well–you can check that out here.
What were your favourite U.S. ads during the Super Bowl? For Canadians watching the game here with a Bell Media feed (CTV, etc), you saw Canadian ads instead.
Want to see more of our stories on Google?
P.S. Want to keep this site truly independent? Support us by buying us a beer, treating us to a coffee, or shopping through Amazon here. Links in this post are affiliate links, so we earn a tiny commission at no charge to you. Thanks for supporting independent Canadian media!
