Following the release of the all-new MacBook Neo, CEO Tim Cook confirmed in a post on X that the company has just seen its best launch week ever for first-time Mac customers.
Mac just had its best launch week ever for first-time Mac customers. We love seeing the enthusiasm!
— Tim Cook (@tim_cook) March 20, 2026
The MacBook Neo, which hit shelves last week, was launched alongside updated versions of the MacBook Air and MacBook Pro. While those models typically appeal to existing users looking for an upgrade, the Neo was designed from the ground up to attract a different crowd. Starting at just CAD $799, or CAD $699 for students, it is the most affordable laptop Apple has ever released.
For years, the entry-level laptop space has been dominated by Windows PCs and Chromebooks. With the MacBook Neo, Apple is finally competing directly in that price bracket. The device features a durable aluminum design and a 13-inch Liquid Retina display, bringing a premium feel to a category often filled with plastic alternatives.
Under the hood, the Neo is powered by the A18 Pro chip, the same silicon found in recent iPhones. While it is fanless and runs completely silent, it doesn’t lack power for everyday tasks. According to Apple, the Neo is up to 50 per cent faster for basic productivity than the leading Intel Core Ultra 5 PCs. It also boasts up to 16 hours of battery life, making it a strong choice for students and remote workers who need to stay mobile.
The enthusiasm mentioned by Tim Cook is being reflected in shipping times. Just over a week after its debut, many configurations of the MacBook Neo are already showing delivery delays. Analysts had predicted high demand, but the scale of interest from first-time users seems to have exceeded expectations.
While the specs are impressive, the real story is about accessibility. For many people, a MacBook was always a “someday” purchase due to the high price of entry. By cutting that price nearly in half compared to previous base models, Apple has opened the door for a new generation of creators and students.
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