Apple Drops New AirPods Pro 3 Ad Featuring Vini Jr. to Highlight ANC

Apple has released a brand new ad dubbed ‘Danca’ for the AirPods Pro 3, featuring global Brazilian soccer player Vini Jr. The ad focuses on the earbuds’ active noise cancellation (ANC) feature.

The 30-second ad shows Vini Jr. dancing to a song viewers are unable to hear. In a series of clips, the soccer icon dances through noisy environments that viewers are able to hear but is shown undisturbed, thanks to the AirPods Pro 3 and its ANC. The ad is designed to show that the AirPods Pro 3 earbuds are acutely developed to filter out ambient sounds, maintaining the sound of music, audiobooks, podcasts, etc. for the user.

Apple’s AirPods Pro 3 offer twice the ambient noise reduction of the original AirPods Pro 2. This is largely thanks to the adoption of custom multi-port acoustics and adaptive EQ settings. The AirPods Pro 3 use the same H2 chipset as their predecessor while also improving Transparency mode. The AirPods Pro 3 launched last September and shipped with new foam-infused eartips in five sizes to give users more comfort options.

Vini Jr. is well-known for incorporating dances into his goal celebrations. The Danca ad sees the player performing his signature move in a variety of environments. “It’s so fun to see a dance film for AirPods that doesn’t have music,” Vini Jr. said. “It really makes you want to know what I’m dancing to. Everyone experiences music differently, and I love that the film leaves space for people to imagine their own soundtrack.”

Apple confirmed that the ad will roll out in 30, 15, and 6-second cuts without music. Not only can the ad be found on the company’s official YouTube channel, but it is one that’s launched for TV and social platforms.