Rogers posted its second-quarter results for 2026 on Wednesday, showing steady growth in its main businesses even as it moves deeper into Canadian sports.
Total service revenue rose eight percent to $5.1 billion, with wireless, cable, and media all chipping in. Adjusted EBITDA grew three percent to $2.4 billion, free cash flow rose six percent to $982 million, and the company stuck with its full-year outlook.
On the wireless side, Rogers added 40,000 mobile phone lines during the quarter, split between 22,000 postpaid and 18,000 prepaid. Fewer customers left, with postpaid churn dropping to 0.94 percent from 1.00 percent a year earlier. The average bill per user dipped to $54.25 from $55.45, a $1.20 drop which the company blames on tough competition. Wireless service revenue was flat year over year, since new customers made up for the lower bills, while wireless adjusted EBITDA rose one percent on better equipment margins, pushing that margin to 66 percent.
Cable service revenue rose one percent, with 17,000 new retail internet customers on the quarter. Media revenue jumped 53 percent to $1.2 billion, mostly because MLSE is now counted in Rogers’ results.
“Our second quarter results reflect strong execution, delivering growth across our three lines of business,” said Tony Staffieri, President and CEO. “We’re excited to bring together Canada’s premier communications company with one of the world’s premier sports and entertainment organizations and unlock long-term value for our shareholders.”
Even with those numbers, Rogers reported a net loss of $665 million for the quarter. The loss comes from a $1.034 billion accounting charge tied to its deal to buy the remaining 25 percent of Maple Leaf Sports & Entertainment (MLSE) for $4.35 billion in cash. Once the deal closes in the fourth quarter, Rogers will own all of MLSE, giving it full control of the Toronto Maple Leafs, Toronto Raptors, Toronto FC, Toronto Argonauts, and Scotiabank Arena.
To help cover the debt from the purchase, Rogers plans to sell a minority stake in its combined sports and media assets to outside investors over the next year.
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Once the MLSE deal is done and they sell a portion of to to a private equity firm, does anyone think they will add more sports properties to it or sell the Argos