Apple Fitness+ Could Be Getting Live Workouts, Job Listing Suggests

Apple may be exploring live content for Fitness+, potentially marking a significant change for the company’s workout subscription service.

Apple recently posted a job listing for a Studio Producer at its Santa Monica studio. Typically, hiring a producer wouldn’t normally raise eyebrows. However, Apple repeatedly highlights live production experience as a key qualification within the job posting.

The Cupertino company is looking for someone with experience in “live or live-to-tape multi-camera production” and an interest in where live content is heading. Apple also notes that it wants a producer to experiment with new formats and help develop what it calls the next generation of Fitness+ experiences. With all of this in mind, this posting could hint at a significant expansion for Fitness+.

Apple launched the service in 2020 with a library of pre-recorded workouts and meditations. Fitness+ is available across iPhone, iPad and Apple TV, with Apple Watch integration bringing metrics such as heart rate and calories burned directly onto the screen. Unlike rival services including Peloton, however, Apple has never offered regularly scheduled live workout classes or real-time leaderboards.

It’s worth taking the job listing with a grain of salt. Apple doesn’t explicitly say that live Fitness+ workouts are coming, and experience producing live content can easily translate to pre-recorded programming. The listing also specifically calls for experience with live-to-tape productions, which are recorded largely as if they’re live before being distributed later. Still, the timing is interesting.

Fitness+ has reportedly been undergoing an internal review as Apple considers the service’s future. Bloomberg‘s Mark Gurman previously described Fitness+ as one of Apple’s weaker digital offerings due to low revenue and high customer churn. As part of a broader restructuring, Apple’s health vice president Sumbul Desai reportedly took control of Fitness+, with the health organization moving under services chief Eddy Cue.

Gurman reported earlier this year that Fitness+ remained under review, speculating that Apple could eventually integrate the service more closely with the Health app, potentially through a combined subscription. No plans for live workouts were mentioned.

For now, Apple’s job posting is far from confirmation that Peloton-style live classes are coming. However, its repeated emphasis on live production and experimenting with new formats suggests Apple is at least reconsidering what future Fitness+ content could look like. With the service reportedly already under review, that experimentation may be exactly what Fitness+ needs.