Videotron Launches Free First Phone Guide for Quebec Families

Videotron and the Centre pour l’intelligence émotionnelle en ligne (CIEL) have launched a new free resource aimed at helping Quebec parents prepare their children for getting a first cellphone.

Called First Cellphone, the guide is designed to help families talk about phone use, online safety, social media, gaming and other digital habits before handing a child their first device.

Videotron says the resource is meant to give parents practical tools rather than simply focus on restrictions.

The guide is built around four activities. Families are encouraged to discuss their expectations around phone use, work through common online situations, come up with household rules and spend more time together away from screens.

It also includes a Digital Safety Challenge that walks young people through privacy and security settings on social media.

Videotron says the goal is to help families build healthier relationships with technology.

“As a key player in connectivity in Quebec, we want to help our customers develop healthy relationships with technology. First Cellphone embodies the spirit of our collaboration with CIEL: putting accessible, engaging, research-based resources in the hands of families at a defining moment in their digital journey,” said Chantal Querry, General Director of marketing at Videotron, in a statement to iPhone in Canada.

The First Cellphone booklet is available for free at select Videotron stores, while a more detailed version of the guide is available online.

The launch is part of a broader partnership between Videotron and CIEL that started in 2025. The two organizations have also released a podcast about digital balance, educational videos, a Digital Compass for family discussions and a card game called Pause Jasette.

Videotron cited a 2022 HabiloMédias study that found 61% of mobile phones given to young people were intended to make it easier for them to stay in touch with their parents.