YouTube is expanding its push into creator-led programming with nine new Canadian shows featuring Matty Matheson, Kareem Rahma, Susur Lee and more.
YouTube unveiled the lineup Wednesday during YouTube Features in Toronto, hosted by SubwayTakes creator Kareem Rahma. Canadian comedy legend Mike Myers also made a surprise appearance as Rahma announced SubwayTakes Toronto will debut in October.
The announcement builds on the Creator Shows initiative YouTube unveiled at Brandcast 2026, which sees creators develop more traditional episodic programming while retaining ownership of their intellectual property. Canada’s lineup includes Matty Matheson’s Matty’s Farm, which follows the Canadian chef as he builds and expands a farm in rural Ontario. The series is being developed alongside Ricky Staffieri and Super Athletic Film Co.
Iron Chef Dad vs. The Internet, starring Toronto chef Susur Lee and son Jet Bent-Lee as they tackle viral food trends, recipes and questionable internet food hacks. Olympic figure skating champion Tessa Virtue is launching an entirely new YouTube channel for Virtuoso, a video podcast featuring conversations with athletes, artists, entrepreneurs and other high achievers. Meanwhile, hockey star Sarah Nurse steps outside her comfort zone to learn from athletes, chefs and creators in Sarah’s Side Quests.
Other shows include Alexandra Gater’s Dream Apartment Makeover Season 3, Jeenie Weenie’s Roots, Julie Nolke’s dark comedy Becky and Miranda, and the Kalogeras Sisters’ Hardly Workin’. The expansion comes as YouTube continues blurring the line between online video and television. The company says Numeris data has ranked YouTube as Canada’s most-watched streaming platform for the past three quarters.
That television focus is extending to shopping, too. YouTube says Buy with Google Pay will arrive in Canada by Q4, letting viewers purchase products directly through their connected TV in two clicks. The move builds on YouTube’s previous efforts to make shopping more prominent on smart TVs.
Creator Partnerships Boost is also now available in Canada, allowing brands to promote creator videos through AI-powered advertising campaigns. For YouTube, the pitch is increasingly clear: creators aren’t simply filling feeds anymore. They’re making the shows.
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