More Rewards is emailing affected members free TransUnion Canada credit monitoring after the October data breach that hit the Save-On-Foods loyalty program. The complimentary offer covers 24 months of monitoring and identity protection through TransUnion’s myTrueIdentity service.
In an email to members, the Pattison Food Group loyalty program says the follow-up notice is going to customers whose personal information was accessed in the October 13 incident. That earlier alert listed names and, where provided, addresses, phone numbers, email addresses and dates of birth. Passwords, credit card data and transaction history were not accessed, according to the company, and More Rewards accounts remain secure.
All affected customers can expect the credit monitoring email by Friday, November 6, according to an incident update on the More Rewards website. More Rewards says the messages come from addresses ending in @mail-morerewards.ca and @morerewards.ca, and asks people who have not seen one yet to check spam or junk folders.
Enrolment instructions in the member email point shoppers to www.mytrueidentity.ca, not the .com site, and include a personal activation code. Codes have to be redeemed by February 28, 2027. Existing myTrueIdentity users can log in and apply the code to extend their subscription. Individual activation codes are unique to each notice, so they should stay private and only be typed on the official Canadian enrolment page.
Once enrolled, members get daily access to a TransUnion Canada credit report and CreditVision Risk Score, email alerts about key changes on that file, dark web monitoring, educational tools, and identity restoration support that includes up to $1 million in expense reimbursement insurance after a successful signup. The service is offered at no charge. Technical help during enrolment is listed as TransUnion Canada at 1-833-517-2063.
Asked about covering TransUnion only, More Rewards says Canada’s two main credit reporting agencies see similar credit applications and provide similar services, so using both would be redundant. Credit monitoring still only watches one bureau’s file, so it will not stop a scam call or text that uses the leaked contact details.
The free monitoring arrives as a proposed Kelowna class action seeks certification over the same breach, asking among other things for years of credit monitoring for people whose data sat in the accessed database. A similar retail notice wave hit Loblaw shoppers recently, with that company also pointing affected customers to complimentary TransUnion coverage in its breach emails.
More Rewards still says it will never ask for passwords, verification codes, banking or payment card details, a Social Insurance Number or security question answers. Questions about the incident can go to customer service at 1-833-690-1146 or cu**************@*********ds.ca.
Did you get the TransUnion enrolment email from More Rewards, and have you signed up yet?
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