Amazon’s New Fire TV Stick 4K Plus Just Dropped to $44.99 in Canada

Amazon has cut its newest Fire TV Stick 4K Plus to $44.99 CAD in Canada, taking $55.00 CAD off the regular $99.99 CAD price. The 55% discount carries Amazon’s ‘Limited-time deal’ flag, which marks it as a short-term markdown rather than a permanent price change.

For cold readers, the Fire TV Stick 4K Plus is the newest Fire TV dongle, a small HDMI device that brings 4K streaming to any television. Wi-Fi 6 comes built in for steadier performance on crowded networks, and the stick was designed for Alexa+, Amazon’s next-generation voice assistant, so voice requests and smart-home control run through the newer assistant. At its regular $99.99 CAD price, it sat near the top of the Fire TV lineup, making this $44.99 CAD deal the kind of cut that reshuffles the comparison with cheaper Fire TV models.

Amazon has been generous with Fire TV pricing before. Its new Fire TV Stick HD opened for preorder as the budget entry in the same lineup, and Logitech Canada dropped its Amazon business prices by up to 43% in a sale. Timed ahead of Prime Big Deal Days, which returns Oct. 6-7 with some deals already live, this Fire TV markdown fits a familiar pattern of short windows ahead of bigger events.

There is no word from Amazon on how long the limited-time price will hold, or whether the $44.99 CAD price will return for Prime Big Deal Days. For an older TV without built-in apps, the stick remains a plug-in upgrade (no new TV required). If you have been waiting for a straight purchase, the Fire TV Stick 4K Plus at $44.99 CAD is worth a look.