Samsung Turns The Frame TVs Into A24 Movie Galleries With New Art Store Collection

7 seconds ago

Yellow A-frame tent in a dry field with forested hills in the background, people standing at the tent entrance.

Samsung is expanding its Art Store beyond traditional artwork, and its first trip to the movies comes courtesy of A24. The company has announced its first-ever cinematic collection for Samsung Art Store, adding 38 stills pulled from movies produced and distributed by A24.

The collection includes imagery from some of the studio’s most recognizable films, including Everything Everywhere All at Once, Moonlight, Past Lives and Midsommar. Samsung also highlighted a still from Jane Schoenbrun’s I Saw the TV Glow as part of the collection.

It’s an interesting extension of the idea behind The Frame. Rather than leaving a large black rectangle hanging on your wall when you’re not watching something, compatible Samsung TVs can display artwork—and now your living room can apparently double as an extremely expensive A24 poster collection.

The partnership also represents the first time Samsung Art Store has offered a collection centred around cinema. Samsung has traditionally filled the service with paintings, photography and other artwork through partnerships with institutions including The Metropolitan Museum of Art, MoMA and Musée d’Orsay.

Samsung says Art Store now contains more than 5,000 works from over 800 artists and is available across 117 countries. The service isn’t limited to The Frame anymore, either. Samsung expanded Art Store to additional TVs in 2026, including its Micro RGB and Neo QLED lineups. Select OLED televisions also gained access for the first time, including the flagship S95H.

That expansion follows Samsung’s continued push to make its premium TVs look a little less like TVs when they’re not being used. The company has similarly expanded customizable bezels and glare-reducing displays across its latest The Frame lineup.

Samsung says the new A24 collection is available now through the Art Store on supported Samsung TVs worldwide. Access requires a paid Art Store subscription, while availability can vary by region and television model.

Want to see more of our stories on Google?

P.S. Want to keep this site truly independent? Support us by buying us a beer, treating us to a coffee, or shopping through Amazon here. Links in this post are affiliate links, so we earn a tiny commission at no charge to you. Thanks for supporting independent Canadian media!