Apple’s electric car, which has been kept under wraps for quite some time, is now rumoured to release in Q3 2021. Project Titan, otherwise referred to as the Apple Car, is said to be rushed into the production phase and roll out in September of next year.
According to Taiwan Economic Daily News, Apple is expediting the development of its electric vehicle. The company has approached Taiwanese auto parts manufacturers such as Heda (1536), BizLink-KY, Heqin, and Tomita, to propose stocking requirements. Key supply chains in Taiwan have been said to confirm Apple’s timeline to release Project Titan in late 2021. Apple has reportedly tested prototypes of Project Titan in California. Supply chains are said to begin manufacturing components in the second quarter of 2021.
A release this quick seems a bit unprecedented seeing as though many believed the vehicle would begin shipping in 2023 at the very earliest. Apple has been fairly silent on the development of its very first vehicle. In recent years, it seemed as though Project Titan was a fever dream as reports began filtering out hinting that the project may be scaling down. In 2017, Apple laid off hundreds of employees. In 2019, another 190 employees were laid off and taken off the project.
Recently, it was reported that Apple’s Project Titan unit was now being led by its AI chief John Giannandrea.
It’s still uncertain when we’ll see Project Titan formally announced by the company. If we’re to begin seeing the self-driving electric car on the roads by Q3 2021, it will likely be sooner rather than later. The likelihood of Apple and its suppliers fully manufacturing a vehicle in secret is low and more significantly more difficult than a smaller device like an iPhone or AirPods Max.